Registration
Your seat at Alliance 2027 is waiting — reserve it today.
Where learning deepens, leadership grows, and community thrives. Register now and invest in your team's future.

Housing & Registration opens Wednesday, November 4, 2026.

Conference Passes

Reserve Your Accommodation

To qualify for the early bird conference rate, it's essential to secure your hotel room via the conference reservation system.

Please avoid booking with any third-party suppliers.

Members

US, INTERNATIONAL & PROSPECTIVE

$1,150 Rate

  • Get Access to all Sessions & Keynotes
  • Welcome Reception & Celebration Event
  • Conference Meals & Refreshment Breaks
  • Post Conference File Access

$1,150

Earlybird Rate

$1,750

Advanced Rate
1/16/2027

$2,350

Onsite Rate
3/7/2027

Subscribers

US & INTERNATIONAL

$1,750 Rate

  • Get Access to all Sessions & Keynotes
  • Welcome Reception & Celebration Event
  • Conference Meals & Refreshment Breaks
  • Post Conference File Access

$1,750

Earlybird Rate

$2,350

Advanced Rate
1/16/2027

$2,950

Onsite Rate
3/7/2027
Corporate

US & INTERNATIONAL

 

All company representatives—including Exhibitor Presenters, Solution Center Attendees, and Support Staff—must either use a registration included with your sponsorship or purchase one separately.

Group Registration Discounts  - Starting at $50 OFF Per Person

Save more when you bring your team! Our Group Registration Discounts make it easy—and affordable—for your team to attend, learn, and grow together.

View Group Payment Details


Short on time but still want to attend?

We offer One Day Passes to Alliance for those who cannot make the full event.

$575 / Person


Not able to make it in-person?

On Demand Access to post-conference recordings & files.

$750 / Person

Here’s your chance to step into the limelight!

Share your knowledge and experience as a presenter at Alliance 2027. If your session gets accepted, you'll enjoy discounted registration rates, making this a fantastic opportunity to showcase your skills and connect with fellow professionals. Don't miss out on this chance to shine!

Alliance 2027 Submissions is Open From September 1-26

Registration Add-ons

From educational offerings to networking events, Alliance has so much to offer.

Workshops

$300 / Session

Our pre-conference workshops provide an incredible opportunity to dive deeper into key topics, expand your skill set, and gain practical knowledge that you can immediately apply to your organization.


Guest Passes

All Receptions
Welcome & Closing Events

$400 / Person

Purchase an additional ticket for your guest to attend the Welcome Reception & Celebration Event.

Welcome Reception Only

$200 / Person

Purchase an additional ticket for your guest to kick off Alliance with an evening of networking at the Welcome Reception.

Celebration Event Only

$300 / Person

Purchase an additional ticket for your guest to close out Alliance with an ultimate celebration event of live music & entertainment.


Group Registration Discounts

The more attendees you register, the larger the discount! To ensure you receive the Group Registration Discounts at checkout please follow the directions from above. Discount codes will only work on one cart.

Member Rate (Base $1,150 each)
Pack Size Discount Per Person Discount Code Total Cost
5-Pack $50 off A27GROUP5 $5,500
10-Pack $100 off A27GROUP10 $10,500
20-Pack $150 off A27GROUP20 $20,000

 

Subscriber Rate (Base $1,750 each)
Pack Size Discount Per Person Discount Code Total Cost
5-Pack $50 off A27GROUP5 $8,500
10-Pack $100 off A27GROUP10 $16,500
20-Pack $150 off A27GROUP20 $32,000


The group registration discount must be applied at the time of purchase using the designated discount code. Discounts cannot be applied retroactively after a registration has been completed. Group registration discounts cannot be combined with any other offers or promotional discounts. Each registration is eligible for only one (1) discount.

Registration FAQs

The Alliance registration fee includes admission to all educational sessions, giveaways, Welcome Reception, conference meals, refreshment breaks, Tuesday Night Celebration Event, and post-conference recording access.

Earlybird runs until 1/15/2027. Advanced rate is 1/16/2027 through 3/6/2027. Onsite Rate is 3/7/2027 through 3/10/2027.

Visit the HEUG Membership information page for more details on how to enroll either as a Professional Member or Institution.

The registration fee is in US Dollars. Payment must be in US Dollars.

Once you have booked your room you will receive an email with your Hotel Confirmation Code (ex: #193847), please make sure to include that in your registration to guarantee your registration rate. We audit the codes and will reach out if your registration and reservation do not match.

Visa, MasterCard, American Express, Discover, check/cheque and ACH/Wire are accepted. No purchase orders accepted.

Yes, navigate to your HEUG Member Profile and click the My Registrations button.

my transactions

Then the event title link, Alliance 2027, to get to your event details. You can edit the fields on the from and click Update Response to save your changes.

Yes, navigate to your HEUG Member Profile and click the My Registrations button.

my transactions

Then the event title link, Alliance 2027, to get to your event details. From here click the Add button next to a workshop or purchase a guest pass from the shopping cart. You can also use a different form of payment for these additional purchases.

If your payment did not go through, check to see if one of the following situations has occurred:

  • Credit card has been tried too many times, too quickly
  • Credit card has expired
  • Credit card limit has been reached
  • Credit card has a fraud listing
  • Credit card billing address doesn't match the one put in upon making payment

It is recommended that you contact your credit card provider to verify the information above. Please note that our system will temporarily block credit cards if declined multiple times.

This information can be found in the Cancellation Policies section.

This information can be found in the Cancellation Policies section.

Yes, you can bring a guest to Alliance for an additional fee. If you have already registered, you can go to your registration to add a guest pass and a new invoice will be generated to be paid. Registered guests must not be in industry-related roles. Those in the same industry are not eligible as "guests". While guests are invited to the Sunday Welcome Reception and Tuesday Celebration Event, they need to purchase a reception add-on to participate.

You must be registered and paid in full before requesting a Visa Request Letter. Please contact support support@alliance-conference.com.

Registration Policies

By registering for or attending any HEUG Conferences, participants agree to these Registration Policies. It is the participant's responsibility to read and understand them. 

  • Early Bird Conference Rate

    To qualify for the early bird rate, you must book your hotel through the conference reservation system by January 15, 2027. Changing your hotel to a property outside the conference block after registering will result in an adjustment to the prevailing conference rate.

  • Limited Time Offers

    To qualify for limited time offers, you must book your hotel through the conference reservation system (or the specified hotel to receive offer). Changing your hotel to a property outside the conference block after registering will result in an adjustment to the prevailing conference rate. All sales are final, not combinable with other offers. Registrations are eligible for one (1) discount only.

  • Registration Payment

    Registration fees may be paid at the time of registration or at a later date, but no later than January 24, 2027. Non-payments will result in cancellation of Alliance registration and re-registration will be at the prevailing conference rate. A valid credit card is required at the point of booking to ensure reservation security. Incomplete payments will also result in cancellation.

  • Exhibitors

    Exhibitors not covered by a sponsorship package must register at the current conference rate. 

  • Registration Deadlines

    All deadlines are set for 5:00 p.m. MST. 

  • Language Requirement

    All correspondence and queries must be in English. 

  • Payment Information

    All payments must be made in U.S. Dollars. Accepted payment methods include MasterCard, Visa, Discover, American Express, and checks. Purchase orders are not accepted. 

Cancellation Policies

  • Registration Transfers

    Transfers of registration are allowed until January 15, 2027. Each original registrant is permitted one transfer, which requires written consent. The person requesting the transfer is responsible for any financial obligations related to the transfer and must update all contact and demographic information. To initiate a transfer, please reach out to support@alliance-conference.com.

  • Cancellations 

    • November 4, 2026 – December 31, 2026:
      Cancellations received during this period will not incur any processing fees for Alliance 2027. This includes Registration, Workshop, and Guest Fees. All cancellation requests must be submitted in writing to support@alliance-conference.com.

    • January 1, 2027 – January 15, 2027:
      A $450 cancellation fee will apply to individual registrations. To cancel, please email your request to support@alliance-conference.com. Alternatively, you may transfer your registration to On-Demand Access at no additional cost.

    • January 15, 2027 – March 7, 2027:
      No refunds will be issued for cancellations or no-shows during this period, regardless of the reason. However, registrations can still be transferred to On-Demand Access free of charge, please reach out to support@alliance-conference.com.

  • Refunds

    Refunds will be processed within 30 days post-conference. Payments made via credit or debit card will be refunded to the same card. If the card transaction cannot be reversed (e.g., payment was made over 90 days ago, card has expired, etc.), a check will be issued. All other payments will result in a refund via a check sent to the recorded payee's account. 

Participants are responsible for taking appropriate insurance coverage in connection with their attendance at HEUG events. Where the participant is travelling away from home to attend the conference, appropriate travel insurance should be purchased independently and in advance of any travel or travel bookings.

Please note that cancelling your registration does not automatically cancel your hotel booking. Hotel cancellations must be handled separately according to the HEUG Alliance Housing Policies

Attendee Terms & Policies

By registering for or attending any HEUG Conferences, participants agree to these Attendee Terms & Policies. It is the participant's responsibility to read and understand them.

  • Liability Waiver

    I understand that travel and gathering involves risk of illness, including illness from COVID-19. I (and on behalf of my guest(s)) waive and release HEUG and its sponsors and exhibitors, and their volunteers and agents, from and against claims, liabilities and expenses arising from injury, illness or death from contraction or spread of COVID-19 or other communicable disease due to travel to or attendance at an event sponsored by HEUG.

    I will take necessary precautions and abide all safety protocols implemented on-site for the event and agree to not attend any HEUG event if I feel ill or had recent exposure to a COVID-19 case. HEUG will continue to diligently monitor all conditions related to COVID-19 between now and the start of the conference event. HEUG reserves the right to modify health screening protocols at their discretion. This is a very fluid time, and we will continue to evaluate what is needed to ensure your safety. We will keep all participants updated as we get closer to the event and as a condition of participation you agree to follow all protocols.

    This waiver and release are binding on me and my heirs and successors.

  • Participation and Behavior

    Participants are expected to conduct themselves professionally at all conference functions. Obscene language, abusive behavior, or threatening behavior directed at or regarding conference participants or staff will not be tolerated. The conference staff has the right to remove any participant in violation of this policy. No refunds of registration will be granted.

  • Personal Information

    Please note that participation contact details will be kept on the HEUG database, which will only be used by HEUG. HEUG does not record or store credit card information. Unless an explicit request from a registrant to withhold contact information (through the registration form) is received, the registrant's information will be included in the list of all attendees, their affiliation institutions and email addresses/mailing addresses that will be accessible to delegates and vendors at the conference. The email addresses will also be used to circulate last minute details and announcements of future HEUG events.

  • Personal Property

    HEUG Alliance Conference accepts no responsibility for loss or damage to personal property.

  • Photography, Audio and Video Recording

    HEUG Alliance Conference is held in a public space, therefore we do not prohibit participants, exhibitors, sponsors, news organizations and other companies from photographing or video or audio-taping some Conference activities. HEUG Alliance Conference reserves the right to use images taken at the Conference with your photograph and/or likeness in future marketing materials.

  • Soliciting at the Conference

    We encourage attendees to support the paid sponsors and exhibitors who, in turn, are supporting the industry. However, suitcasing or outboarding is prohibited at HEUG Alliance Conferences. The Conference staff reserve the right to escort any individual from HEUG Alliance Conferences if they are reported to be soliciting in the Exhibitor Hall and are not an HEUG Alliance Conference sponsor or exhibitor. We also encourage attendees not to listen to a sales pitch from a non-sponsor or non-exhibitor.

  • Admittance, Participation and Behavior at HEUG Events

    Admission restricted to persons 21 years and over to all HEUG conferences and events except as agreed in writing from HEUG.

    The HEUG has sole discretion, without refund, to refuse admittance to or expel from the conference anyone that is deemed to be behaving in a manner that could be disruptive to the conference or any other participant.

    The HEUG reserves the right to close, alter, or cancel, without prior notice, any conference event, sessions or other items relating directly or indirectly to the conference for any cause, or at any time.

    The HEUG reserves the right to remove anyone caught sharing a registration. Those users will be removed from the session(s) and if caught twice, you will lose all access, will not be granted a refund for the registration.

    Please refer to the HEUG Code of Conduct for more information.

  • Registration Payment

    Registration fees must be paid in full before the conference start date. If full payment has not been received, registrations will be canceled. This applies to registrants submitting bank/wire transfers, checks, and credit card payments that are incomplete for any reason.

    • All fees are payable in U.S. dollars.
    • MasterCard, VISA, Discover, American Express, and checks are accepted.
    • No purchase orders accepted.
    • Registration Cancellation by Participant

    All HEUG Conferences vary in their cancellation policy and dates. Please refer to the cancellation policy provided on the registration page of each conference website for exact details. It is highly recommended to consider transferring the registration to a different participant from your organization to take advantage of the learning opportunities provided at the HEUG conference.

  • Registration Transfers

    Only one transfer is permitted per original registrant with written consent. The individual submitting the substitution request is responsible for all financial obligations associated with that substitution as well as updating any contact/demographic information. Please refer to the transfer policy provided on the registration page of each conference website for exact instructions.

  • Event Cancellation by Organization

    HEUG reserves the right to cancel an event due to low enrollment or other circumstances which would make the event non-viable. If HEUG cancels an event, registrants will be informed as soon as possible through the listed email address on their registration form and will be offered a full refund. Should circumstances arise that result in the postponement of an event, registrants will be automatically rolled into the new event but will have the option to either request a full refund or transfer registration by a listed date.

    If, for any reason, HEUG must cancel an event, HEUG accepts no responsibility for covering travel, hotel or other costs incurred by delegates and guests. Participants are responsible for taking appropriate insurance coverage in connection with their attendance. Where the participant is travelling away from home to attend the conference, appropriate travel insurance should be purchased independently and in advance of any travel or travel bookings.

These Terms & Policies are subject to change without any prior notice.