Reserve Your Accommodation
To qualify for the early bird conference rate, it's essential to secure your hotel room via the conference reservation system.
Please avoid direct bookings with hotels or any third-party suppliers.
Purchase Pass
We offer One Day Passes to Alliance
If you are unable to attend in-person we have On Demand Conference Access Passes available for purchase. Watch on your own time, at your own pace, wherever you would like.
Share your knowledge and experience as a presenter at Alliance 2025. If your session gets accepted, you'll enjoy complimentary registration, making this a fantastic opportunity to showcase your skills and connect with fellow professionals. Don't miss out on this chance to shine!
View Speaker Information
From educational offerings to networking events Alliance has so much to offer.
Our pre-conference workshops provide an incredible opportunity to dive deeper into key topics, expand your skill set, and gain practical knowledge that you can immediately apply to your organization.
Purchase an additional ticket for your guest to attend the Welcome Reception & Celebration Event.
Purchase an additional ticket for your guest to kick off Alliance 2026 with an evening of networking at the Welcome Reception.
Purchase an additional ticket for your guest to close out Alliance 2026 with an ultimate celebration event of live music & entertainment.
The Alliance registration fee includes admission to all keynote and educational sessions, post-conference recording access, giveaways, Welcome Reception, conference meals, refreshment breaks, and the Tuesday night celebration.
Earlybird runs until 2/11/2026. Advanced rate is 2/12/2026 through 3/7/2026. Onsite Rate is 3/8/2026 through 3/11/2026.
If your organization is already a member you can create a profile or reset your password.
Visit the HEUG Membership information page for more details on how to enroll either as a Professional Member or Institution.
The registration fee is in US Dollars. Payment must be in US Dollars.
Once you have booked your room you will receive an email with your Hotel Confirmation Code (ex: #193847), please make sure to include that in your registration to guarantee your registration rate. We audit the codes and will reach out if your registration and reservation do not match.
Visa, MasterCard, American Express, Discover, check/cheque and ACH/Wire are accepted. No purchase orders accepted.
If your payment did not go through, check to see if one of the following situations has occurred:
It is recommended that you contact your credit card provider to verify the information above. Please note that our system will temporarily block credit cards if declined multiple times.
This information can be found in the Payment Information section.
This information can be found in the Cancellation Policies section.
Yes, you can bring a guest to Alliance for an additional fee. If you have already registered, you can go to your registration to add a guest pass and a new invoice will be generated to be paid. Registered guests must not be in industry-related roles. Those in the same industry are not eligible as "guests". While guests are invited to the Sunday Welcome Reception and Tuesday Celebration Event, they need to purchase a reception add-on to participate.
For your safety and the safety of others, please contact support@alliance-conference.com.
You must be registered and paid in full before requesting a Visa Request Letter. Please contact support support@alliance-conference.com.
By registering for or attending any HEUG Conferences, participants agree to these Terms and Policies. It is the participant's responsibility to read and understand them.
To qualify for the early bird rate, you must book your hotel through the conference reservation system by February 11, 2026. Changing your hotel to a property outside the conference block after registering will result in an adjustment to the prevailing conference rate.
To qualify for limited time offers, you must book your hotel through the conference reservation system (or the specified hotel to receive offer). Changing your hotel to a property outside the conference block after registering will result in an adjustment to the prevailing conference rate. All sales are final, not combinable with other offers.
Registration fees may be paid at the time of registration or at a later date, but no later than February 20, 2026. Non-payments will result in cancellation of Alliance registration and re-registration will be at the prevailing conference rate. A valid credit card is required at the point of booking to ensure reservation security. Incomplete payments will also result in cancellation.
Registered guests must not be in industry-related roles. Guests are invited to the Sunday Welcome Reception and Tuesday Night Event but must purchase an add-on for participation.
Attendees residing within 50 miles of the conference venue may request a waiver from the hotel block requirement by submitting a Local Attendee Waiver Form before registration.
Exhibitors not covered by a sponsorship package must register at the current conference rate.
All deadlines are set for 5:00 p.m. MST.
All correspondence and queries must be in English.
All payments must be made in U.S. Dollars. Accepted payment methods include MasterCard, Visa, Discover, American Express, and checks. Purchase orders are not accepted.
If opting to pay by check, please adhere to the following steps:
Higher Education User GroupALLIANCE ConferenceDepartment 880174PO Box 29650Phoenix, AZ 85038-9650
JPMorgan Chase (AZ1-2170)Attn: Higher Education User Group, Inc. AccountingDepartment 8801742108 E Elliot RdTempe, AZ 85283
JPMorgan Chase BankSWIFT Code: CHASUS33Routing/ABA Number: 021000021Account Number: 830207676*Must Include HEUG Invoice Number
Transfers of registration are allowed until February 11, 2026. Each original registrant is permitted one transfer, which requires written consent. The person requesting the transfer is responsible for any financial obligations related to the transfer and must update all contact and demographic information. To initiate a transfer, please complete the survey provided.
November 3, 2025 – December 31, 2025:Cancellations received during this period will not incur any processing fees for Alliance 2026. This includes Registration, Workshop, and Guest Fees. All cancellation requests must be submitted in writing to support@alliance-conference.com.
January 1, 2026 – February 11, 2026:A $450 cancellation fee will apply to individual registrations. To cancel, please email your request to support@alliance-conference.com. Alternatively, you may transfer your registration to On-Demand Access at no additional cost.
February 12, 2026 – March 12, 2026:No refunds will be issued for cancellations or no-shows during this period, regardless of the reason. However, registrations can still be transferred to On-Demand Access free of charge.
Refunds will be processed within 30 days post-conference. Payments made via credit or debit card will be refunded to the same card. If the card transaction cannot be reversed (e.g., payment was made over 90 days ago, card has expired, etc.), a check will be issued. All other payments will result in a refund via a check sent to the recorded payee's account.
Please note that cancelling your registration does not automatically cancel your hotel booking. Hotel cancellations must be handled separately according to the HEUG Alliance Housing Terms & Policies.