Registration
Your seat at Alliance 2027 is waiting — reserve it today.
Where learning deepens, leadership grows, and community thrives. Register now and invest in your team's future.

Housing & Registration opens Wednesday, November 4, 2026.

Conference Passes

1

Book Your Hotel

To qualify for the early bird conference rate, it's essential to secure your hotel room via the conference reservation system.

Please avoid booking with any third-party suppliers.

2

Register

During the registration process, you'll need to provide your hotel acknowledgement/confirmation number. Should you switch to a hotel outside of the designated conference block post-registration, an adjustment to the prevailing conference rate will be reflected in your registration fee.

Opening Nov 4

Members

US, INTERNATIONAL & PROSPECTIVE

$1,150 Rate

  • Get Access to all Sessions & Post Conference File Access
  • Welcome Reception & Celebration Event
  • Conference Meals & Refreshment Breaks

$1,150

Earlybird Rate

$1,750

Advanced Rate
1/16/2027

$2,350

Onsite Rate
3/7/2027

Subscribers

US & INTERNATIONAL

$1,750 Rate

  • Get Access to all Sessions & Post Conference File Access
  • Welcome Reception & Celebration Event
  • Conference Meals & Refreshment Breaks

$1,750

Earlybird Rate

$2,350

Advanced Rate
1/16/2027

$2,950

Onsite Rate
3/7/2027
Corporate

US & INTERNATIONAL

Purchase Pass

All company representatives—including Exhibitor Presenters, Solution Center Attendees, and Support Staff—must either use a registration included with your sponsorship or purchase one separately.

Group Registration Discounts - Starting at $50 OFF Per Person

Save more when you bring your team! Our Group Registration Discounts make it easy—and affordable—for your team to attend, learn, and grow together.

View Group Payment Details

Short on time but still want to attend?

We offer One Day Passes to Alliance for those who cannot make the full event.

$575 / Person

Not able to make it in-person?

On Demand Access to post-conference recordings & files.

$750 / Person

Here’s your chance to step into the limelight!

Share your knowledge and experience as a presenter at Alliance 2027. If your session gets accepted, you'll enjoy discounted registration rates, making this a fantastic opportunity to showcase your skills and connect with fellow professionals. Don't miss out on this chance to shine!

View Submission Information

Alliance 2027 Submissions Are Open August 3 – September 11, 2026

Registration Add-ons

From educational offerings to networking events, Alliance has so much to offer.

ADDON

Workshops

FULL Conference Pass

$300 / Session

Our pre-conference workshops provide an incredible opportunity to dive deeper into key topics, expand your skill set, and gain practical knowledge that you can immediately apply to your organization.

ADDON

GT Ignite 2027

Gideon Taylor Addon

$300

Join GT Ignite for a dedicated track of educational sessions, customer success stories, and hands-on deep dives with Gideon Taylor experts — running alongside Alliance on Sunday and Monday.

Guest Passes

All Receptions

$400 / Person

Welcome & Closing Events
Purchase an additional ticket for your guest to attend the Welcome Reception & Celebration Event.

Welcome Reception Only

$200 / Person

Purchase an additional ticket for your guest to kick off Alliance with an evening of networking at the Welcome Reception.

Celebration Event Only

$300 / Person

Purchase an additional ticket for your guest to close out Alliance with an ultimate celebration event of live music & entertainment.

Group Registration Discounts

The more attendees you register, the larger the discount! To ensure you receive the Group Registration Discounts at checkout please follow the directions from above. Discount codes will only work on one cart.

Member Rate (Base $1,150 each)
Pack Size Discount Per Person Discount Code Total Cost
5-Pack $50 off A27GROUP5 $5,500
10-Pack $100 off A27GROUP10 $10,500
20-Pack $150 off A27GROUP20 $20,000

 

Subscriber Rate (Base $1,750 each)
Pack Size Discount Per Person Discount Code Total Cost
5-Pack $50 off A27GROUP5 $8,500
10-Pack $100 off A27GROUP10 $16,500
20-Pack $150 off A27GROUP20 $32,000


The group registration discount must be applied at the time of purchase using the designated discount code. Discounts cannot be applied retroactively after a registration has been completed. Group registration discounts cannot be combined with any other offers or promotional discounts. Each registration is eligible for only one (1) discount.

Registration FAQs

The Alliance registration fee includes admission to all educational sessions, giveaways, Welcome Reception, conference meals, refreshment breaks, Tuesday Night Celebration Event, and post-conference recording access.

Earlybird runs until 1/15/2027. Advanced rate is 1/16/2027 through 3/6/2027. Onsite Rate is 3/7/2027 through 3/10/2027.

If your organization is already a member you can create a profile or reset your password.

Visit the HEUG Membership information page for more details on how to enroll either as a Professional Member or Institution.

The registration fee is in US Dollars. Payment must be in US Dollars.

Once you have booked your room you will receive an email with your Hotel Confirmation Code (ex: #193847), please make sure to include that in your registration to guarantee your registration rate. We audit the codes and will reach out if your registration and reservation do not match.

Visa, MasterCard, American Express, Discover, check/cheque and ACH/Wire are accepted. No purchase orders accepted.

This information can be found in the Payment Information section.

Yes, navigate to your HEUG Member Profile and click the My Registrations button.

my transactions

Then click the event title link, Alliance 2027, to get to your event details. You can edit the fields on the form and click Update Response to save your changes.

Yes, navigate to your HEUG Member Profile and click the My Registrations button.

my transactions

Then click the event title link, Alliance 2027, to get to your event details. From here click the Add button next to a workshop or purchase a guest pass from the shopping cart. You can also use a different form of payment for these additional purchases.

If your payment did not go through, check to see if one of the following situations has occurred:

  • Credit card has been tried too many times, too quickly
  • Credit card has expired
  • Credit card limit has been reached
  • Credit card has a fraud listing
  • Credit card billing address doesn't match the one put in upon making payment

It is recommended that you contact your credit card provider to verify the information above. Please note that our system will temporarily block credit cards if declined multiple times.

This information can be found in the Payment Information section.

This information can be found in the Cancellation Policies section.

This information can be found in the Cancellation Policies section.

Yes, you can bring a guest to Alliance for an additional fee. If you have already registered, you can go to your registration to add a guest pass and a new invoice will be generated to be paid. Registered guests must not be in industry-related roles. Those in the same industry are not eligible as "guests". While guests are invited to the Sunday Welcome Reception and Tuesday Celebration Event, they need to purchase a reception add-on to participate.

For your safety and the safety of others, please contact support@alliance-conference.com.

You must be registered and paid in full before requesting a Visa Request Letter. Please contact support support@alliance-conference.com.

Registration Policies

By registering for or attending any HEUG Conferences, participants agree to these Registration Policies. It is the participant's responsibility to read and understand them.

  • Limited Time Offers

    To qualify for limited time offers, you must book your hotel through the conference reservation system (or the specified hotel to receive offer). Changing your hotel to a property outside the conference block after registering will result in an adjustment to the prevailing conference rate. All sales are final, not combinable with other offers. Registrations are eligible for one (1) discount only.

  • Registration Payment

    Registration fees may be paid at the time of registration or at a later date, but no later than January 24, 2027. Non-payments will result in cancellation of Alliance registration and re-registration will be at the prevailing conference rate. A valid credit card is required at the point of booking to ensure reservation security. Incomplete payments will also result in cancellation.

    View Registration Payment Info

  • Exhibitors

    Exhibitors not covered by a sponsorship package must register at the current conference rate.

  • Registration Deadlines

    All deadlines are set for 5:00 p.m. MST.

  • Language Requirement

    All correspondence and queries must be in English.

  • Payment Information

    All payments must be made in U.S. Dollars. Accepted payment methods include MasterCard, Visa, Discover, American Express, and checks. Purchase orders are not accepted.

For Early Bird hotel booking requirements and deadlines, see Housing Policies.

Cancellation Policies

  • Registration Transfers

    Transfers of registration are allowed until January 15, 2027. Each original registrant is permitted one transfer, which requires written consent. The person requesting the transfer is responsible for any financial obligations related to the transfer and must update all contact and demographic information. To initiate a transfer, please reach out to support@alliance-conference.com.

  • Cancellations

    • November 4, 2026 – December 31, 2026:
      Cancellations received during this period will not incur any processing fees for Alliance 2027. This includes Registration, Workshop, and Guest Fees. All cancellation requests must be submitted in writing to support@alliance-conference.com.

    • January 1, 2027 – January 15, 2027:
      A $450 cancellation fee will apply to individual registrations. To cancel, please email your request to support@alliance-conference.com. Alternatively, you may transfer your registration to On-Demand Access at no additional cost.

    • January 16, 2027 – March 7, 2027:
      No refunds will be issued for cancellations or no-shows during this period, regardless of the reason. However, registrations can still be transferred to On-Demand Access free of charge, please reach out to support@alliance-conference.com.

  • Refunds

    Refunds will be processed within 30 days post-conference. Payments made via credit or debit card will be refunded to the same card. If the card transaction cannot be reversed (e.g., payment was made over 90 days ago, card has expired, etc.), a check will be issued. All other payments will result in a refund via a check sent to the recorded payee's account.

Participants are responsible for taking appropriate insurance coverage in connection with their attendance at HEUG events. Where the participant is travelling away from home to attend the conference, appropriate travel insurance should be purchased independently and in advance of any travel or travel bookings.

Please note that cancelling your registration does not automatically cancel your hotel booking. Hotel cancellations must be handled separately according to the HEUG Alliance Housing Policies.

Attendee Terms & Policies

By registering for or attending any HEUG Conferences, participants agree to these Attendee Terms & Policies. It is the participant's responsibility to read and understand them.

View Terms & Policies

View HEUG Member Code of Conduct