Exhibitor Resources

Exhibitor Resources

Ensure Your Success at Alliance 2026! You will find resources, information, and guidelines to encourage attendees to attend Alliance and visit you as an exhibitor. We are working hard to bring you an event that exceeds your expectations and brings you the best value. Please review the information below as we have upcoming deadlines approaching.

Key Dates

Call for Proposals Opens September 1, 2025
Call for Proposals Closes September 26, 2025
Registration & Housing Open November 5, 2025
Sponsor Sessions Due February 11, 2026
Early Bird Rate Ends February 11, 2026
Pre-Attendee List Sent to Paid Sponsors February 12, 2026
Freeman Discount Deadline Early February 2026
Shipping Deadline Late February 2026
Alliance Conference March 8-11, 2026

Booth Information

The event sponsorship comes standard with a 10' x 10' booth set with:

  • 8' high black back drape (3' high black back drape for peripheral booths near tables)
  • 3' high black side dividers
  • One 6' x 30" table draped black
  • Two Limerick® chairs by Herman Miller
  • One wastebasket

Booths 300 sqft or less will receive a 7" x 44" one-line identification sign. Booths larger than 300 sqft may request a 7" x 44" one-line identification sign.

Important: Please double-check that your booth number is correct on our official site. 

View Solution Center

Lead retrieval order link coming soon

Shipping Details

Details Coming Soon

Solution Center Schedule

Date Time Activity
Sat, Mar 8 Closed
Sun, Mar 9 8:00 AM - 4:00 PM Exhibitor Move-In
4:30 PM - 6:30 PM Solution Center Open
Mon, Mar 10 7:00 AM - 3:30 PM Solution Center Open
Tue, Mar 11 7:00 AM - 3:30 PM Solution Center Open
3:30 PM - 9:00 PM Exhibitor Move-Out
Wed, Mar 12 Closed

Exhibitor Registration & Housing

All company representatives—including Exhibitor Presenters, Solution Center Attendees, and Support Staff—must either use a registration included with your sponsorship or purchase one separately.

All exhibitors attending Alliance must book their housing within the conference block to use their comp code.

Book Housing

All exhibitors attending Alliance must register for the conference as a Corporate Ticket.

Register

  • Under Registration Options select Corporate Ticket to register.
  • Fill out your Registration Details, these can be updated later if registering someone else.
  • Acknowledge and agree to the Corporate Code of Conduct.
  • Once in your cart, enter your promo code: CompanyName25 (e.g., Google25).
    Confirm with your company POC before using your code allocation.

Registration Allocations:

  • Premier: 10 Passes
  • Platinum: 8 Passes
  • Gold: 6 Passes
  • Silver: 2 Passes

Make sure to purchase registrations in advance. On-site registrations incur a $250 processing fee.

Corporate Session Submissions

Companies have two different ways that they can present:

  1. Co-Present a Session with a Client

    A client that is a HEUG member may submit a session proposal for consideration that includes your company as a co-presenter. No costs are associated with this type of presentation; however, your client must be the primary presenter, and they are responsible for submitting the proposal. If the session is accepted, your client's primary presenter will be informed, and the primary presenter who is a HEUG member will receive a discounted registration (Exhibitor co-presenters must be a sponsor or exhibitor at Alliance plus register for the conference).

  2. Be a Sponsor at Alliance 2026

    Platinum Sponsors receive two (2) full presentations. Major Sponsors receive one (1) full presentation. All sponsors can purchase additional Sponsored Sessions.

Corporate Sessions are due February 11, 2026, at 11:59 p.m. MT.

NO EXCEPTIONS. Exhibitor Presenters must be registered for the event in order to present on-site. Exhibitor Presenters DO NOT receive complimentary registrations unless they've purchase an "add-on" session, which includes a full conference registration.

Event App

The Exhibitor Management Portal is accessible through the desktop event website. *Please note: The Portal is only accessible through the browser public site, not the apps.

If you are the Associated Registrant for the event, please follow these steps. If you need help, please contact Ashley Gonzalez.

  1. Enter the event while signed in as the registered account.
    Ensure your name appears at the top right-hand corner when entering the event.
  2. Click the “Exhibitors” tab (or "Sponsors") on the navigation panel and select your organization.

Go To Portal

Portal link coming soon

Social Media Kit

Social Kit Preview

Sponsors can use the Alliance 2026 branded Social Media Kit ( 8 MB) to promote their sponsorship of Alliance.

Pre-designed templates for regular posts, including text and image placeholders. Story Templates for Instagram or Facebook stories. Banner Template designs for social media banners or headers. We've included a variety of images for you to use and share.

Exhibitor FAQs

No, sponsors that are presenting with or without a client need to register as an attendee to be able to present. Additional registrations can be purchased with your sponsorship package, or in addition to your package.

Yes, the only way to attend Alliance is as a Premier, Platinum, Gold, or Silver sponsor.

Yes, we will include an order form in the exhibitor kit.

No, members presenting with sponsors do not receive a discounted event pass.

Yes, we will be recording audio of ALL sessions to be played on demand post event.

No, we don’t collect names by session. You are welcome to stand at the door and ask if you can scan badges as attendees come in.

As a sponsor the attendee list is sent our 3-4 weeks prior to the event and a post attendee list after the event.

Yes, Monday night is traditionally the night that sponsors host their own events around the city.

Freeman will be coordinating the Solution Center management.

No, please contact Tom Chambers by email at ehxibitors@heug.org if you need a pass to access the solution center for setup and breakdown.