Exhibitor Information


Promote Your Presence at
Alliance 2018
to Ensure Your Success!


This page contains information, resources, and guidelines to encourage potential attendees to join us in an all-around fun location – Salt Lake City, Utah. As you are aware, it is important that we maintain consistency in our communications. Please contact Tom Chambers with any questions on the below.


2017 Solution Center

Quick Links

Important Dates

26 FEB
Sizzle Reals Due
28 FEB
Deadline to Order Lead Retrievals
Social Media Posts and Marketing Emails Due
Discount Price for Freeman Ends

Spread the Word!

Sample Email

Below, you will find a link to a value proposition memo you may want to use when discussing the Alliance 2018 conference within your organization. Please feel free to use this as well as the clips below showing highlights from Alliance 2017.

Send me!

Social Media

Promote your booth at the Alliance 2018 Global Conference via social media! Repost these messages to your social media account (Twitter, LinkedIn, Facebook, etc.) or write your own. Please make sure to use the conference hashtag (#ALLIANCE18) or tag HEUG (@HEUG) so your tweets can be viewed by conference followers.

  • We will be exhibiting at #alliance18, March 24th in Salt Lake City. Be sure to stop by and see us at booth #_ _ .
  • Come meet our experts and learn about the latest products and services at #alliance18, March 24th in Salt Lake City.
  • Stop by and see us at booth # at #alliance18 to see a demo on <product/service>.

Web Banners and Email Signature

Use the Alliance 2018 Global Conference web banner and post to a high-profile page on your company website, blogs, social media profile pages and email communications, and encourage your colleagues to do the same.
The web banners can be downloaded here. Please link the banner to the Alliance Homepage.

Presentation Information

Presentation Options

Sponsoring vendors (Exhibitor level & above) have two different ways that they can present at Alliance 2018:

Co-Presentation with a Client

A client that is a HEUG/PSUG member may submit a session proposal for consideration that includes your company as a co-presenter. No costs are associated with this type of presentation; however, your client must be the primary presenter, and they are responsible for submitting the proposal. If the session is accepted, your client's primary presenter will be informed, and the primary presenter who is a HEUG/PSUG member will receive a complimentary registration (vendor co-presenters must be a sponsor or exhibitor at Alliance plus register for the conference).

Purchased Vendor Presentation

  • Purchase full-hour vendor presentations (Platinum/The Royal Flush and Gold/Four of a Kind Sponsors receive a complimentary vendor presentation with their sponsorship.)
  • Purchase vendor mini-sessions - Sponsors may also purchase 30-minute “mini-sessions". A mini-session is an excellent way to present a case study or product/solution overview.

Note: All vendor presenters must either purchase a registration or use one of those included with your company's main sponsorship.

Submit a Proposal

Alliance PowerPoint Template

Use the Alliance PowerPoint template for any presentation/speaking opportunity you might have.
The PowerPoint templates (ratios 16x9 and 4x3) can be downloaded here. (FEBRUARY)

Register Individuals

Housing Warning

The HEUG has become aware of a company that is targeting our conference sponsors and telling them that they must book their ALLIANCE 2018 housing needs through them. This company is NOT an authorized agent for HEUG nor any Alliance Hotels and we strongly recommend that you do not enter into any agreement with 3rd party housing firms.

Conference Marketing

Sizzle Real

60 Sec Video aka Sizzle Real- Included with Platinum sponsorship and available as marketing add-on.


All Sponsors are to submit their logos in png and .eps as soon as sponsorship is complete along with preferred url link.
Submit Logos to: mgoytia@higherlogic.com

Solution Center Details


Saturday, March 24, 2018 | 12:00 pm – 7:00 pm

Sunday, March 25, 2018 | 8:00 am – 4:00 pm


Sunday, March 25, 2018 | 4:30 pm - 9:00 pm

Monday, March 26, 2018 | 7:30 am – 3:45 pm

Tuesday, March 27, 2018 | 7:30 am – 3:45 pm


Tuesday, March 27, 2018 | 3:45 pm – 9:00 pm

NOTE: All dates and times are subject to change. Absolutely no tear-down of booths allowed prior to 3:45 pm

Additional Questions?

FAQs Page