Exhibitor Information

Ensure Your Success at Alliance 2022!

Here you will find resources, information, and guidelines to encourage attendees to attend Alliance 2022 and visit you as an exhibitor. We are working hard to bring you an event that exceeds your expectations and brings you the best value.

Alliance conference is the premier annual member driven conference with users from around the world. Alliance expanded vendor inclusion makes this is the place for higher education and public sector professionals to share knowledge, collaborate and become inspired regardless of product or platform. Join us in March 2022 as we celebrate our 25th year in person!

Key Dates

Further instructions on presentation requirements will be provided in the notification email and in additional correspondence.

July 7-13 (Premier & Platinum)
July 14-20 (Major Sponsors)
July 21 Sponsorship Opens (Sneak Peak Alliance Agenda Email Goes Out)

Exhibitor Sales Begins
Partner of the Year (POY) Submissions Opens
September 22 Call for Presentations Opens
October 20 Call for Presentations Closes

Coordinate and Confirm Sessions
November 19 Sessions due from Premier Sponsors
December 8 Agenda Released
December 31 POY Submissions Closes

January 14 Sessions Due from Sponsors
January 26 Early Bird Closes
January 27 NO REFUNDS & Final payment due

Finalize and Confirm Sponsorship Details
Final payments past due

Solution Center Hours & Schedule   NEW

Attendees will be utilizing the Solution Center for morning coffee, snacks, breaks, and lunches.

Saturday, March 12, 2022 9:00 AM - 5:00 PM Exhibitor Move-In
Sunday, March 13, 2022 8:00 AM - 4:00 PM Exhibitor Move-In
4:30 PM - 7:30 PM
  • Welcome Reception
Monday, March 14, 2022 7:30 AM - 3:30 PM
  • 7:30 AM - 8:30 AM Coffee and Morning Snacks
  • 9:30 AM - 10:00 AM Break 1
  • 11:00 AM - 11:30 AM Break 2
  • 12:30 PM - 2:00 PM Lunch
  • 3:00 PM - 3:30 PM Break 3
Tuesday, March 15, 2022 7:30 AM - 3:30 PM
  • 7:30 AM - 8:30 AM Coffee and Morning Snacks
  • 9:00 AM - 9:30 AM Break 1
  • 10:30 AM - 11:00 AM Break 2
  • 11:30 AM - 12:30 PM Lunch
  • 1:45 PM - 2:15 PM Break 3
3:30 PM - 9:00 PM Exhibitor Move-Out
Absolutely no tear-down of booths allowed prior to 3:30 PM
Wednesday, March 16, 2022 Closed

Sponsorship Presentations

Companies have two different ways that they can present at Alliance 2022:

  1. Co-Present a Session with a Client

    A client that is a HEUG/PSUG member may submit a session proposal for consideration that includes your company as a co-presenter. No costs are associated with this type of presentation; however, your client must be the primary presenter, and they are responsible for submitting the proposal. If the session is accepted, your client's primary presenter will be informed, and the primary presenter who is a HEUG/PSUG member will receive a discounted registration (Exhibitor co-presenters must be a sponsor or exhibitor at Alliance plus register for the conference).

  2. Be a Sponsor at Alliance 2022

    Platinum Sponsors recieve two (2) full presentations. Major Sponsors recieve one (1) full presentation. All sponsors can purchase additional Sponsored Sessions.

All exhibitor presenters must either purchase a registration or use one of those included with your company's sponsorship.

Frequently Asked Questions

If we sponsor do our presenters get a full pass?

No, sponsors that are presenting with or without a client need to use a FULL PASS to be able to present. These can be purchased with your sponsorship package or in addition to your package.

If a member asks someone from my company to present, do we need to be a sponsor?

Yes, the only way to attend Alliance is as a Platinum, Major, or Exhibitor sponsor.

If I have a presentation that comes with sponsorship can I include a member to get a discount for them?

No, members presenting with sponsors do not receive a discounted event pass.

Do I need a Full Pass to present?

Yes, if you are going to present, or co-present you will need a full pass.

Will I get a list of attendees for my session?

No, we don’t collect names by session. You are welcome to stand at the door and ask if you can scan badges as attendees come in though.

Do I get a copy of the session survey?

No, we don’t publish these responses. If you would like to request a copy you can email conference support 1 week post event.

Will our sessions be recorded?

Yes, we will be recording audio of ALL sessions to be played on demand post event.

Will I be able to poll the audience live during my session?

Yes, through any platform/method you prefer to use.

Do we get an attendee list?

As a sponsor the attendee list is sent our 3-4 weeks prior to the event and a post attendee list after the event.

Can I get a discount if I don’t need a booth or want to reduce the size of my booth?


Will there be lead retrieval available?

Yes, we will include an order form in the exhibitor kit.

Will there be a vendor night?

Yes, Monday night is traditionally the night that sponsors hos their own events around the city.

Can I sponsor or purchase a branding add-on without being an exhibitor?

No, you must purchase an exhibitor level sponsorship at a minimum

Can I attend Alliance without sponsoring?

Yes, we have Full Passes available for $2,000.

Who is the general contractor for the Solution Center?

Freeman will be coordinating the Solution Center management.

If I want to be a Platinum, Major, or Exhibitor sponsor how can I get an appointment?

Contact Tom Chambers by email at ehxibitors@heug.org to reserve your spot.

How are sessions slotted?

Sponsored sessions have priority on Monday and Tuesday, but they are slotted on an as received basis. Sessions are NOT considered without a sponsorship in place.

Can I update my session?

Sessions need to be submitted with the most complete information possible. Minor changes are manageable up until about 45 days prior to the event. Minor changes include title, summary, etc.

Do I have to be a HEUG Member to present?

Vendors can present without a membership, all that is required is a sponsorship for Alliance. Institutions need a subscriber HEUG membership to present.

Do I need a Solution Center Pass if I am only setting up the booth?

No, please contact Tom Chambers by email at ehxibitors@heug.org if you need a pass to access the solution center for setup and breakdown.