Agenda

Overcoming Obstacles to Optimize the Student Lifecycle & Unite a University

Track: Customer Relationship Management (CRM)

Session Number: 10825
Date: Tue, Mar 5th, 2024
Time: 3:30 PM - 4:30 PM

Description:

Learn how Western Michigan University used a current state technology assessment to bring cross-functional teams together for a candid and transparent review of current technology, business processes, and the availability of functional data for better decision-making. This assessment allowed the teams to develop a clear path forward from a recruitment and enrollment solution they had outgrown, to be able to design a future facing recruitment and enrollment system to better serve and advance Western Michigan University as well as the Southwest Michigan region.
Sub-Categorization: Admissions/Prospective Students
Session Type: Presentation

Focus Area: Student Technology Portfolio
Session Length: Regular Length (60 min)
Cross Listed Areas: trk-1737, trk-1732, trk-1736
ERP Systems: Other
Knowledge Level: Basic
Field of Study: Select a Value
CPE: No
Sub-Categorization: Admissions/Prospective Students
Session Type: Presentation

Focus Area: Student Technology Portfolio
Session Length: Regular Length (60 min)
Cross Listed Areas: trk-1737, trk-1732, trk-1736
ERP Systems: Other
Knowledge Level: Basic
Field of Study: Select a Value
CPE: No