Agenda
Power up your Higher Ed missions with Enterprise Wide CRM Strategy!
Track: Exhibitor
Session Number: 9959
Date: Mon, Feb 27th, 2023
Time: 2:30 PM - 3:30 PM
Description:
Join us to learn how Penn State achieved the most ambitious, inclusive and impactful Enterprise CRM Strategy ever attempted in Higher Ed, co-developed with 90+ leaders across 35+ Schools and Units. This strategy is immediately being put into action to provide heightened constituent experiences, increased operational efficiency, and data empowered situational awareness!
Sub-Categorization: Customer Relationship Management (CRM)
Session Type: Presentation
Session Length: Regular Length (60 min)
Cross Listed Areas: trk-1605
ERP Systems: Salesforce
Platform Type: N/A
Target Audience: All
Knowledge level: Basic
Sub-Categorization: Customer Relationship Management (CRM)
Session Type: Presentation
Session Length: Regular Length (60 min)
Cross Listed Areas: trk-1605
ERP Systems: Salesforce
Platform Type: N/A
Target Audience: All
Knowledge level: Basic
Speakers
Primary Presenter

Lorraine Donahue
Executive Director of Graduate Education Operations and Administration
The Pennsylvania State University
Co-Presenter

Corey Snow
Higher Ed Consulting Director
Huron Consulting Group
Co-Presenter 2

Michelle Corby
Assistant Dean for Graduate Student Services
The Pennsylvania State University