Agenda

Power up your Higher Ed missions with Enterprise Wide CRM Strategy!

Track: Exhibitor

Session Number: 9959
Date: Mon, Feb 27th, 2023
Time: 2:30 PM - 3:30 PM

Description:

Join us to learn how Penn State achieved the most ambitious, inclusive and impactful Enterprise CRM Strategy ever attempted in Higher Ed, co-developed with 90+ leaders across 35+ Schools and Units. This strategy is immediately being put into action to provide heightened constituent experiences, increased operational efficiency, and data empowered situational awareness!
Sub-Categorization: Customer Relationship Management (CRM)
Session Type: Presentation

Session Length: Regular Length (60 min)
Cross Listed Areas: trk-1596, trk-1600
ERP Systems: Salesforce
Platform Type: N/A
Target Audience: All
Knowledge level: Basic
Tell us about you!: Carrie Marcinkevage is the director for developing and implementing Smeal's Constituent Relationship Management (CRM) strategy. This role aligns with her PhD dissertation work on critical success factors for higher education CRM strategy with an Appreciative Inquiry focus.

Carrie was formerly the managing director of the resident MBA and specialty master's programs at Smeal, overseeing strategic and operational leadership of recruiting and admissions, student and career services, employer relations, and integration with alumni relations.

Carrie came to Smeal from thirteen years in the management consulting and training industry, focusing on organizational leadership of people, projects, and technology. She has traversed many organizational roles including marketing and brand management, training, instructional design, software development, and project management.

Through her consulting, design, and instructional roles Carrie has worked with companies such as Boeing, GlaxoSmithKline, Wyeth, Allergan, Merck, Sprint, Verizon, Matsushita/Panasonic, Philips, Schlumberger, Siemens, EDS, SAP, Veritas, and the US Postal Service. Her content experience includes strategic leadership, project processes and management, team leadership, organizational influence, conflict engagement, change leadership, coaching and performance, and leadership competency assessment and development.

Carrie received her PhD at Penn State in Workforce Education and Development, focusing on Appreciative Inquiry research into critical success factors for Constituent Relationship Management (CRM) strategy in higher education. She received her MS in Organizational Dynamics at the University of Pennsylvania and dual degrees in Policy and Management Studies and Philosophy from Dickinson College.
Sub-Categorization: Customer Relationship Management (CRM)
Session Type: Presentation

Session Length: Regular Length (60 min)
Cross Listed Areas: trk-1596, trk-1600
ERP Systems: Salesforce
Platform Type: N/A
Target Audience: All
Knowledge level: Basic
Tell us about you!: Carrie Marcinkevage is the director for developing and implementing Smeal's Constituent Relationship Management (CRM) strategy. This role aligns with her PhD dissertation work on critical success factors for higher education CRM strategy with an Appreciative Inquiry focus.

Carrie was formerly the managing director of the resident MBA and specialty master's programs at Smeal, overseeing strategic and operational leadership of recruiting and admissions, student and career services, employer relations, and integration with alumni relations.

Carrie came to Smeal from thirteen years in the management consulting and training industry, focusing on organizational leadership of people, projects, and technology. She has traversed many organizational roles including marketing and brand management, training, instructional design, software development, and project management.

Through her consulting, design, and instructional roles Carrie has worked with companies such as Boeing, GlaxoSmithKline, Wyeth, Allergan, Merck, Sprint, Verizon, Matsushita/Panasonic, Philips, Schlumberger, Siemens, EDS, SAP, Veritas, and the US Postal Service. Her content experience includes strategic leadership, project processes and management, team leadership, organizational influence, conflict engagement, change leadership, coaching and performance, and leadership competency assessment and development.

Carrie received her PhD at Penn State in Workforce Education and Development, focusing on Appreciative Inquiry research into critical success factors for Constituent Relationship Management (CRM) strategy in higher education. She received her MS in Organizational Dynamics at the University of Pennsylvania and dual degrees in Policy and Management Studies and Philosophy from Dickinson College.

Speakers

Primary Presenter
Carrie Marcinkevage
Enterprise CRM Program & Strategy Director
The Pennsylvania State University
Co-Presenter
Corey Snow
Higher Ed Consulting Director
Huron Consulting Group