Higher education institutions continue to express concern with decreasing admissions applications, along with reduced financial aid budgets that need to stretch for increasing demands per student. The challenges faced across the industry reflect an imperative for Financial Aid and Enrollment Management Offices to be intentional with every dollar spent and incentivize student enrollment in proportion to merit and need; Candidate360 – a robust artificial intelligence and predictive analytics tool offered by Deloitte – can provide this level of insight with a variety of capabilities that increase enrollment and optimize financial aid decisions, as well as improve matriculation and the student experience. Oracle Student Financial Planning can be integrated with Candidate360, feeding student data into Candidate360 and returning predictions and recommendations into Student Financial Planning. Data that is modeled in Candidate360 can be enhanced further by Deloitte’s PeoplePrism data set, with more than 1900 variables that can update and append the initial feed of Student Financial Planning data with real-time external data. The resulting predictions can include how much financial aid to offer, the likelihood of an offer to yield acceptance and enrollment, and the likelihood of student withdrawal from the institution. Financial Aid Offices can also use Candidate360 to project net tuition revenue and track the return on investment for the awarded aid.