Sponsor Alliance
Alliance 2022 Sponsorships are SOLD OUT. If you are interested in sponsoring Alliance 2023 please contact EXHIBITORS@HEUG.ORG.
Alliance provides an unmatched opportunity for your brand!
Alliance is an immersive, in-person & member-driven conference over the course of 3 days, March 13-16, uniting higher education professionals across the globe and featuring its trademark informative content, networking opportunities and high-octane events.
Sponsorships
INCLUDES:
Two (2) Presentations* |
Complimentary badges: 4 Full Attendee/6 Exhibit Hall Only |
4 Invitations to President's Reception |
Pre-show attendee list – two weeks before the first day of conference |
Post-show attendee list – two weeks after the final day of conference |
Prominent logo on conference signage |
INCLUDES:
One (1) Presentation* |
Complimentary badges: 2 Full Attendee/4 Exhibit Hall Only |
Pre-show attendee list – two weeks before the first day of conference |
Post-show attendee list – two weeks after the final day of conference |
Prominent logo on conference signage |
INCLUDES:
Complimentary badges: 2 Full Attendee |
Pre-show attendee list – two weeks before the first day of conference |
Post-show attendee list – two weeks after the final day of conference |
INCLUDES:
Complimentary badges: (One) 1 Full Registration |
*Exhibitor Presentation: An in-depth speaking opportunity to highlight your company’s primary solution/service. Content must be aligned with Alliance designated educational conference tracks.
List of Sponsorship Benefits
PLATINUM | MAJOR | EXHIBITOR | |
---|---|---|---|
Package Price | $22,000 | $12,000 | $6,000 |
Booth Size (View Solution Center Layout) | 20’x20’ | 10’x20’ | 10’x10’ |
Upgrade to 20’x30’ Booth | $2,500 | N/A | N/A |
Upgrade to 20’x20’ Booth | N/A | $3,000 | N/A |
Upgrade to 10’x20’ Booth | N/A | N/A | $3,000 |
Full Registrations Included | 4 included | 4 included | 2 included |
Solution Center Registrations Included | 6 included | 4 included | No |
President’s Reception Passes | 4 included | No | No |
Logo & Link on Conference Website | Yes | Yes | Yes |
Logo on Conference Homepage | Yes | No | No |
Pre-Conference Attendee List |
Yes | Yes | Yes |
Post-Conference Attendee List | Yes | Yes | Yes |
Listed on Vendor Hall Entrance Signage | Yes | Yes | Yes |
Logo on Vendor Hall Entrance Signage | Yes | Yes | No |
Recognition at General Session | Yes | Yes | No |
Vendor Track Full Presentations | 2 included | 1 included | $1500 |
May Co-Present Sessions with HEUG members | Yes | Yes | Yes |
Brand Opportunities
Add any of these options to your sponsorship package to make the most of being at Alliance 2022.

Sponsored Session
A one-hour session to conference attendees on the topic of your choice. Note that this item sells out very quickly as a limited number of vendor session slots are available.
PAST CONFERENCE ATTENDANCE FOR VENDOR PRESENTATIONS SHOWS THAT VENDORS THAT SUBMIT THEIR ABSTRACT PRIOR TO REGISTRATION OPENING GENERALLY GET THE HIGHEST SESSION ATTENDANCE.
$1,500 Each
Twenty (20) Sessions

Welcome Reception
Sponsor the Welcome Reception on Sunday, March 13th in the Solution Center from 4:30 PM - 7:30 PM.
This sponsorship includes available branding (Ex. Napkin), signage, and an opportunity to be included in the welcome message.
We will also provide a photo booth station next to your booth (10x10) space required. This photo booth will be co-branded with HEUG and your company logo.
$12,000
Solo Sponsorship
Sold

Alliance Mobile App
The main sponsor of the app will have a button at the top of the home screen with their graphic or animated GIF front and center for all attendees to access. Clicking on the button can take members to your company profile in the app or to a special page on your website. In addition, sponsor will get one banner ad in the rotating banner ads of other sponsors and 5 alerts through the app. One on Sunday afternoon, two on Monday and two on Tuesday.
$5,000
Solo Sponsorship

Attendee Lanyards
Your logo or company name will be prominently displayed on badge holders. If desired, the badge holders can also be provided in your corporate colors to make your company stand out. Artwork is to be provided by sponsoring companies and all logos will be white, unless a white Badge holder is selected. If a white badge holder is selected, the company can select the single color of the imprint.
DEADLINE JAN 1
$7,500 Each
Two (2) Sponsorships

Umbrella Sponsorship-SOLD OUT
On average it rains 17 days a month in March in Seattle, so this sponsorship can be a lifesaver for many attendees. All attendees will get an umbrella to use and take home from Alliance. Each vendor will get their logo imprinted on them with the HEUG/Alliance logo. Umbrellas will be given to attendees at registration.
If both umbrella sponsorships are not purchased, the HEUG reserves the right to not produce this item and refund the sponsor’s fee.
$8,500 Each
Two (2) Sponsorships
Sold

Coffee Breaks
Coffee is one of the world’s most popular beverages. Sponsor the coffee breaks for the Conference and put the focus on your brand! Be recognized as the conference’s official fuel of the event with custom, branded stir sticks at all coffee stations.
$7,500 Each
One (1) Monday Sponsorship
One (1) Tuesday Sponsorship

Escalator Wrap Branding
As attendees are using the escalators from the street to the conference area, market your company and your booth with an escalator wrap.
$6,000 Each
Three (3) Sponsorships
1-2 Sold
2-3 Available
3-4 Sold

Exhibitor Meeting Rooms
Alliance has small 400 sq. ft. vendor meeting rooms available in the conference center for vendors to use as offices and to have meetings with attendees. These will be offered on a first come, first serve basis.
All catering and A/V can be contracted through the conference center and are the responsibility of the exhibitor.
$1,000 per Room per Day
Four (4) Monday Rooms
Four (4) Tuesday Rooms

Executive Meeting Rooms
Alliance 2022 has 3 very well-appointed meeting rooms in the convention center annex (across the street from the main conference center) that vendors can use for meeting rooms. You can choose the meeting room you would prefer in the registration form.
All catering and A/V can be contracted through the conference center and are the responsibility of the exhibitor.
$1,500 per Room per Day
Three (3) Monday Rooms
Three (3) Tuesday Rooms

First Floor Recharge Lounge - SOLD
This space is uniquely positioned at the Seattle Convention Center on the 1st floor near escalators to sessions. Conference attendees are always in need of a place to sit and relax during the event.
This sponsorship includes custom branding with signage.
All catering and A/V can be contracted through the conference center and are the responsibility of the exhibitor.
$5,000
Solo Sponsorship

First Floor Event Space
This space is uniquely positioned at the Seattle Convention Center on the 1st floor near escalators to sessions. This space gets a lot of traffic and visibility. Available for your own private event Monday or Tuesday. Host your own Happy Hour!
All catering and A/V can be contracted through the conference center and are the responsibility of the exhibitor.
$5,000
Solo Sponsorship