Frequently Asked Questions

Please read before contacting support

General Questions

What is Alliance 2022?

Alliance 2022 will span 3 days and have 300+ educational sessions. Learn more about the Alliance Conference and reasons why you should attend.

Who can attend Alliance 2022?

All attendees must be an Institutional Member, Allied Member, or a Subscriber of the Higher Education User Group at the time of registration. A limited number of guests from other industries and employees of vendors accepted by the conference as exhibitors.

When is Alliance 2022?

Alliance 2022 is from March 13-16, 2022 with workshops held on March 13, 2021. View the online schedule to see specific dates and times

Where is Alliance 2022?

Alliance 2022 will be held in Seattle, Washington at the Washington State Convention Center.

How can I stay updated on Alliance 2022 Health and Safety Protocols?

Your safety is our priority. We are working diligently with our partners and vendors to ensure the necessary safety measure are in place. Please check out our Health and Safety webpage for the most up to date information.


Registration Questions

What is the registration rate for Alliance 2022?

You can find information on attending Alliance 2022 on the registration information page when it becomes available.

What is included in the registration rate for Alliance 2022?

Registration fee per attendee includes admission to all sessions, Sunday Welcome Reception, Refreshment and Lunch Breaks on Monday, Tuesday, and Wednesday, and the Tuesday Night Closing Event (Sponsored by Huron).

I am not sure if my organization is a member of HEUG. How do I check?

Please visit our Membership Verification page or send an email to

My organization is not a member of the HEUG, how do we join?

Visit the HEUG Membership information page for more details on how to enroll.

My organization is a member of the HEUG but I don't have a HEUG log in. How do I obtain one?

Please put in your request  through our online form.

What currency is the registration fee in?

The registration fee is in US Dollars. Payment must be in US Dollars.

What types of payment do you accept?

Visa, MasterCard, American Express, Discover and check/cheque are accepted. No purchase orders accepted.

I am trying to make payment with my credit/debit card, but payment won't go through.

If your payment did not go through, check to see if one of the following situations has occurred:

  • Credit card has expired
  • Credit card limit has been reached
  • Credit card has a fraud listing
  • Credit card billing address doesn't match the one put in upon making payment

It is recommended that you contact your credit card provider to verify the information above. Please note that our system will temporarily block credit cards, if declined multiple times.

Where do I mail my check/cheque for registration fees?

ALLIANCE 2022 Conference
Department 880174
PO Box 29650
Phoenix, AZ 85038-9650

Overnight/Courier Address: JPMorgan Chase (AZ1-2170)
Attn: Higher Education User Group, Inc. Accounting
Department 880174
1820 E Sky Harbor Circle South
Phoenix, AZ 85034

Can I bring a guest to Alliance?

Yes, you can bring a guest to Alliance for an additional fee. All guests must register and not be in an industry-related position. Co-workers or associates in the industry do not qualify. Guests must be at least 21 years of age. Guest passes may be purchased until sold out.

What's included in the guest fee?

You may purchase either the Sunday Welcome Session guest pass, the Tuesday Closing Night guest pass, or the Full Conference guest pass.

I required ADA assistance during the conference. How do I let staff know?

During registration, you will be asked if you require ADA assistance. If so, a HEUG staff member will contact you before the start of the conference.

Advanced noticed is required for accessibility assistance, BEFORE Monday, February 21, 2022. Requests received after February 21, 2022, will be handled on a case-by-case basis and assistance cannot be guaranteed. We ask that you please register as soon as possible, to provide the best experience at the conference. Registration opens Wednesday, November 17, 2021.


Group Registration Questions

Will Group Registration Packages be available again this year?

Yes. You will be able to choose registration packs starting at 15+ Pack or 25+ Pack. More information will become available when registration rates are released.


Session Questions

How can I become a presenter at Alliance 2022?

Session submissions will be open from September 27 – October 20, 2021. Please visit our Presenter Information page for more details.

Will recordings be available to non-Alliance 2022 attendees?

No, recordings are ONLY available to those who are registered and paid for Alliance 2022.

What time zone are the Alliance 2022 sessions listed in?

All times are listed in Pacific Time (US and Canada). Please visit the Mobile App page for more information.


Travel Questions

What is the closest airport?

Seattle – Tacoma International Airport (SEA).

What is the best way to get to the hotels from the Airport?

Multiple forms of transportation links you to the rest of the Seattle region. Light rail train to downtown Seattle, taxis, public buses and scheduled airporters, app-based ride shares, and a large array of rental car companies to choose from make getting to and from SEA Airport more convenient.

  • By bus - King County Metro and Sound Transit provide bus service to a variety of area destinations and Sound Transit’s Link Light Rail provides traffic-free transit to and from the airport
  • By bike - Keep it green and ride your bike to the airport! Explore our many bicycle resources
  • By app - Pick up or drop off all on your phone: Lyft, Uber and Wingz all service at SEA Airport

What hotel should I book?

There is a variety of hotel options available for the Alliance conference. You can see all the options and more details on the Alliance Hotel page when it becomes available.

Please DO NOT go to the hotel directly to book your room. You will need to book through the Housing Bureau and use that acknowledgement/confirmation code to receive the Early-Bird Rate for your registration. We do weekly audits of the attendee list and hotel rooming lists. If the acknowledgement/confirmation code you plug in is not valid, we will email you to reserve at an Official Alliance Hotel through the Housing Bureau. If that is not completed or you change your hotel to a hotel outside the conference block after registering, your registration will be charged an adjustment from the early-bird conference rate to the higher advance conference rate.

How do I get a Letter of Invitation for Visa purposes?

You must be registered and paid in full before requesting a Visa Request Letter. Please download the form, fill it out, and email it to


Miscellaneous Questions

What are the hours of the Alliance Conference Support?

Email will be answered as soon as possible between Monday - Friday 8:00 AM to 5:00 PM Mountain Standard Time Zone in United States UTC/GMT -07:00.

When and where are future Alliance conferences?

To view the full list of future Alliance conferences, please visit the  Past & Future Conferences page.

I have a question about membership with Higher Education User Group (HEUG)?

Please contact us at