Exhibitor Kit

Booth Information

The event sponsorship comes standard with 10' x 10' booth will be set with 8' high black back drape (Except for the booths on peripheral near tables, there will be a 3' high black back drape), 3' high black side dividers, one 6' x 30" table draped black, two Limerick® chairs by Herman Miller, and one wastebasket. Booths 300sqft or less will receive a 7" x 44" one-line identification sign. Booths larger than 300 sq/ ft may receive a 7" x 44" one-line identification sign upon request. Order early on Freeman Online to take advantage of advance order discount rates, place your order by February 11, 2022. 

Downloadable PDF

Freeman Exhibitor Kit

Order Lead Retrieval

Lead Retrieval is provided by Smith Bucklin. Available for order at the link below. Order before March 1st for the best rate.

Order Lead Retrieval

Exhibitor Hours

Solution Center Hours & Schedule   NEW

Attendees will be utilizing the Solution Center for morning coffee, snacks, breaks, and lunches.

Saturday, March 12, 2022 9:00 AM - 5:00 PM Exhibitor Move-In
Sunday, March 13, 2022 8:00 AM - 4:00 PM Exhibitor Move-In
4:30 PM - 7:30 PM
  • Welcome Reception
Monday, March 14, 2022 7:30 AM - 3:30 PM
  • 7:30 AM - 8:30 AM Coffee and Morning Snacks
  • 9:30 AM - 10:00 AM Break 1
  • 11:00 AM - 11:30 AM Break 2
  • 12:30 PM - 2:00 PM Lunch
  • 3:00 PM - 3:30 PM Break 3
Tuesday, March 15, 2022 7:30 AM - 3:30 PM
  • 7:30 AM - 8:30 AM Coffee and Morning Snacks
  • 8:15 AM - 8:30 AM Break 1
  • 9:30 AM - 10:00 AM Break 2
  • 11:000 AM - 11:30 Break 3
  • 12:30-2:00PM Lunch
  • 3:00 PM - 3:30 PM Break 4
3:30 PM - 9:00 PM Exhibitor Move-Out
Absolutely no tear-down of booths allowed prior to 3:30 PM
Wednesday, March 16, 2022 Closed

Virtual Profile Submission Form

The Virtual Booth submission form is used to populate the virtual booth page in the app we are using.  You can submit multiple times, but please note we will use the most recent submissions for your booth. 

Before you submit you will need:

  • Logo (optional; PNG or JPEG image, no larger than 600×160px and no heavier than 200kB)
  • Company Description
  • Contact for booth with email and phone

Optional Items

  • Company social media profile links
  • Meeting link or calendar link for attendees to speak to a representative from your company (We make this a button)
  • Video for profile (Youtube or Vimeo)
  • Up to 3 marketing resources (EX. PDF Case Studies)

Below are instructions to the Alliance 2022 Mobile Event (App) – Exhibitor Management Portal to edit your company’s profile:

  1. FIRST, you need to be a registered for Alliance 2022: https://www.alliance-conference.com/p/cm/ld/fid=4533.

If you are the person who will need to edit the profile but are NOT attending Alliance 2022 then please fill out this survey instead (you do not need to complete the rest of the steps): https://heug.surveysparrow.com/s/Alliance-2022-Exhibitor-Mobile-Event-Profile/tt-289633

  1. Open this link in a browser on a desktop: https://events.rdmobile.com/Exhibitors/Index/14446 and type in the email address you used to register for the Alliance 2022 conference then it will email you the link to get in. Click “Continue”.
  2. Find your company and click on the icon. Then click on “Edit” then “Edit Information”. You will be able to customize all of your company information. Make sure to hit “Save” when you are done.
  3. You can view all your edits by clicking on “View on Alliance 2022 Website” back on the Exhibitor Management Portal.Here more details on how to use the portal: The-Exhibitor-Management-Portal.pdf.  

Customizing your company’s Alliance 2022 Mobile Event profile is not required but we highly recommend, otherwise, the only items listed for your company will be the provided logo, company name, booth number, company website.


If you have any questions or need help customizing please contact support@alliance-conference.com and they will be able to assist you right away.


Sponsor Sessions Due January 19, 2022, NO EXCEPTIONS.

Please note that sponsors must have their presenters register for the event. Presenters DO NOT receive complimentary registration.

Companies have two different ways that they can present at Alliance 2022:

  1. Co-Present a Session with a Client

    A client that is a HEUG/PSUG member may submit a session proposal for consideration that includes your company as a co-presenter. No costs are associated with this type of presentation; however, your client must be the primary presenter, and they are responsible for submitting the proposal. If the session is accepted, your client's primary presenter will be informed, and the primary presenter who is a HEUG/PSUG member will receive a discounted registration (Exhibitor co-presenters must be a sponsor or exhibitor at Alliance plus register for the conference).

  2. Be a Sponsor at Alliance 2022

    Platinum Sponsors receive two (2) full presentations. Major Sponsors receive one (1) full presentation. All sponsors can purchase additional Sponsored Sessions.

All exhibitor presenters must either purchase registration or use one of those included with your company's sponsorship.

Submit Sponsor Session (Exhibitor Track)

Registration & Housing


To register for the event you will need your company code, which is the first three letters of your company name in all caps:

For example, if my company name was HEUG my code would be 'HEU'. Full Registrations are required for access to the sessions and to present. If you are using an Exhibit Hall Only pass to register add EH to the end of your company code. 

EXAMPLE: HEUEH for Exhibit hall pass and HEU for Full Pass.

Registration Allocations*:

  • Premier 
    •  10 Full Attendee/4 Exhibit Hall Only
  • Platinum
    • 4 Full Attendee/6 Exhibit Hall Only
  • Major 
    • 2 Full Attendee/4 Exhibit Hall Only
  • Exhibitor
    • 2 Full Attendee

NOTE:  IF you need additional registrations the system will use all comps with codes first. Example: Once the two full passes are used as an exhibitor the third would default to the prevailing rate. 

*Confirm your sponsorship level with our Exhibitor List.

Exhibitor Registration


If we sponsor do our presenters get a full pass?

Yes, sponsors receive 4 passes and mjor level are unlimited. These passes are to be used for the presenters as well.

If a member asks someone from my company to present, do we need to be a sponsor?

Yes, the only way to participate in the event is to be a sponsor.

If I have a presentation that comes with sponsorship can I include a member to get a discount for them?

No, members presenting with sponsors under a sponsored presentation do not receive a discounted event pass.

Do I need to register as an attendee to present?

Yes, if you are going to present, or co-present you will need to be a registered attendee.

Will I get a list of attendees for my session?


Do I get a copy of the session survey?

No, we don't publish these responses. If you would like to request a copy you can email conference support 1 week post event.

Will our sessions be recorded?

Yes, we will be recording audio of ALL sessions to be played on demand post event.

Will I be able to poll the audience live during my session?

Yes, you can submit them through the presenter portal.

Do we get an attendee list?

As a sponsor the attendee list is sent our 3-4 weeks prior to the event and a post attendee list after the event.

Can I get a discount if I don't use my session(s)?


Will there be lead retrieval available?

No, this is a virtual event. Sponsors will receive attendee lists from their sessions.

Will there be a dedicated exhibitor time?

Yes, each region has a meet & greet for sponsors to causally interact with attendees in Zoom breakout rooms.

Can I sponsor or purchase a branding add-on without being an exhibitor?

No, you must be a sponsor.

Can I attend Alliance without sponsoring?

No, you must be a sponsor.

How do I submit my virtual booth content?

Please submit booth content through the survey above.

If I have additional questions about virtual booths or logistics who do I contact?

Contact Tom Chambers by email at ehxibitors@heug.org to reserve your spot.

How are sessions slotted?

Sponsored sessions have priority, but they are slotted on an as received basis. Sessions are NOT considered without a sponsorship in place.

Can I update my session?

Sessions need to be submitted with the most complete information possible. Minor changes are manageable up until about 45 days prior to the event. Minor changes include title, summary, etc.

Do I have to be a HEUG Member to present?

Vendors can present without a membership, all that is required is a sponsorship for Alliance. Institutions need a subscriber HEUG membership to present at a minimum.

Do I need a Pass if I am only setting up the virtual booth?

No, please contact Tom Chambers by email at ehxibitors@heug.org if you need a pass to access the app for setup.