Constituent Experience and Advancement (CXA) Track
About This Track
The Constituent Experience and Advancement (CXA) track combines every aspect of the higher education business, amalgamating the former Contributor Relations group with the CRM group. As Oracle, Gartner, and others have remarked, CX really is the new battlefront for organizations and can’t deliver good outcomes when kept in a box. Effective execution requires that CX be embedded throughout operations and led through partnership and collaboration to make improvements throughout the entire client lifecycle.
The CXA track will have content that covers prospecting, admitting, engaging, serving, retaining, friend-raising, fundraising and any and every key milestone in the higher education lifecycle.
Assistant Track Chair
A Few of Our Sessions
Integrating Customer Data Management into Oracle CX Cloud
University of South Australia
Senior Information Technologist
The University of South Australia (UniSA) implemented the Oracle CX Suite in early 2017, and over the past few years we've attempted to refine our customer data management (CDM) to create a golden record of contact data in the system. This presentation will outline how we've utilised the CDM components in Engagement Cloud to create a single source of truth, and highlight our plans moving forward.
Delivering a great customer experience through direct admissions
University of Newcastle
Senior Manager, Digital Development & Projects
The University of Newcastle (UON) has built out an excellent online experience for our hot leads to apply for admission and enrol. This presentation will look at aspects of UX, function and technicality involved in delivering that great CX.
Managing Security from a Functional Perspective
Bryn Mawr College
Associate Director, Development and Alumnae/i Services
PeopleSoft stores huge amounts of sensitive information. We have put a lot of thought into how to design security to manage who can see things and do data entry. From a functional perspective, learn how Bryn Mawr College has structured permissions lists, service indicator security, field selection for data, audit tables, training, and more as part of our ongoing efforts to keep data safe.
Our Complete Agenda
Note that this listing below includes sessions from other tracks that we think you may be interested in. If you are using our mobile app, make sure to select the track you see listed below in order to get that session added to your agenda!!
Click on any session to get additional details!!