Student Experience in Marketing Recruitment Activities
Session Number: 5114
Track: CRM
Sub-Categorization: Marketing/Online Marketing
Session Type: Case Study
Tags: CRM for Higher Education, Digital Marketing, Eloqua
Primary Presenter: Abby Singh [Manager, Information Systems - Seneca College of Applied Arts & Technology]
Co-Presenter: Bryan Sippel [Manager - Deloitte]
Co-Presenter 2: Jasmeet Kambo [Senior Manager, National Lead for Customer Experience and Transformation - Deloitte]
Time: Mar 27, 2018 (11:00 AM - 12:00 PM)
Room: 250 F
Session Length - Primary Choice: Mini Session
Knowledge level : Basic
Target Audience: Functional
Learning Objective 1: Acquire knowledge of Digital Marketing, utilizing user personas and journeys to help facilitate discussions at your institution to enable effective and quality recruitment objectives.
Learning Objective 2: Understanding of lessons learned and things to consider when implementing and evolving your Digital Marketing campaigns.
Learning Objective 3: Understanding of the initial user experience, training and change management considerations.
Prerequisites : None
Advance preparation: No Advance Preparation Required
Product: Other - If other list product type below.
Other Product Type: Eloqua
Version Presenting: N/A
Level of Customization: Bolt-On
Level of Partner Integration: Shared Institution/Partner
Project Phase: Production
Project Go Live: Q1 2017
Your Training in this Area: Functional level expertise was acquired during implementation of the product.
Description: We will explore Digital Marketing in Higher Education, the constituent approach across the lifecycle and using Seneca College's implementation of Oracle Marketing Cloud - Eloqua solution to provide a first-hand context and examples on how to embrace for recruitment.
It’s important to design and lead by example from the constituents perspective and so the approach relies upon fundamental user centric design and user journey’s to replicate and implement into the marketing strategy. We will look at the approaches and then touch on the lessons learned and key considerations to enable effective recruitment in Higher Education. Key considerations to the approach will touch upon the initial user experience, training and change management.
Session Number: 5114
Track: CRM
Sub-Categorization: Marketing/Online Marketing
Session Type: Case Study
Tags: CRM for Higher Education, Digital Marketing, Eloqua
Primary Presenter: Abby Singh [Manager, Information Systems - Seneca College of Applied Arts & Technology]
Co-Presenter: Bryan Sippel [Manager - Deloitte]
Co-Presenter 2: Jasmeet Kambo [Senior Manager, National Lead for Customer Experience and Transformation - Deloitte]
Time: Mar 27, 2018 (11:00 AM - 12:00 PM)
Room: 250 F
Session Length - Primary Choice: Mini Session
Knowledge level : Basic
Target Audience: Functional
Learning Objective 1: Acquire knowledge of Digital Marketing, utilizing user personas and journeys to help facilitate discussions at your institution to enable effective and quality recruitment objectives.
Learning Objective 2: Understanding of lessons learned and things to consider when implementing and evolving your Digital Marketing campaigns.
Learning Objective 3: Understanding of the initial user experience, training and change management considerations.
Prerequisites : None
Advance preparation: No Advance Preparation Required
Product: Other - If other list product type below.
Other Product Type: Eloqua
Version Presenting: N/A
Level of Customization: Bolt-On
Level of Partner Integration: Shared Institution/Partner
Project Phase: Production
Project Go Live: Q1 2017
Your Training in this Area: Functional level expertise was acquired during implementation of the product.
Description: We will explore Digital Marketing in Higher Education, the constituent approach across the lifecycle and using Seneca College's implementation of Oracle Marketing Cloud - Eloqua solution to provide a first-hand context and examples on how to embrace for recruitment.
It’s important to design and lead by example from the constituents perspective and so the approach relies upon fundamental user centric design and user journey’s to replicate and implement into the marketing strategy. We will look at the approaches and then touch on the lessons learned and key considerations to enable effective recruitment in Higher Education. Key considerations to the approach will touch upon the initial user experience, training and change management.
