THE FOLLOWING INFORMATION IS CONSIDERED PART OF THE EXHIBITOR CONTRACT TERMS AND CONDITIONS.
It is the responsibility of each exhibiting partner to know and understand these rules & regulations. These rules and regulations are a bona fide part of the contract for exhibit space with the Higher Education Users Group Conference, hereinafter referred to as Alliance, which is organized and managed by members of the Higher Education Users Group, hereinafter referred to as the Show Management. On behalf of Alliance, the Show Management reserves the sole right to render all interpretations, amend and enforce these regulations and to establish any and all further regulations not specifically covered below to assure the general success and wellbeing of Alliance.
Alliance is a unique opportunity to network with representatives of many different institutions, and with other exhibiting partners, in the sharing of implementation strategies and experiences. The Show Management reserves the right to decline, prohibit, deny access, or remove, any exhibit which in its sole judgment is contrary to the character, objectives, and best interests of Alliance or its attendee audience. This reservation includes, but is not limited to, any violation of any public policy, or these rules and regulations, and extends to persons, things, printed matter, products, and conduct. The Show Management reserves the right to refuse applications of concerns not meeting standards required or expected, as well as the right to curtail exhibits or parts of exhibits that reflect against the character of the meeting. The Show Management’s decision and interpretation shall be accepted as final in all cases.
Each exhibitor, for himself, his employees, and his contractors, agrees to abide by these regulations and by any amendments or additions hereafter made by the Show Management.
VALID APPLICATION FOR SPACE AND SPONSORSHIP
Exhibitors must submit a completed Application and Contract for Exhibit Space.
PAYMENT FOR SPACE
Payment is due upon receipt of the sponsorship purchase invoice. Payments must be received no later than 45 days before the event start date. Please are made payable to “The Higher Education User Group” and must be in US funds. .
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Overnight/Courier Address:
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Higher Education User Group ALLIANCE Conference Department 880174 PO Box 29650 Phoenix, AZ 85038-9650
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JPMorgan Chase (AZ1-2170) Attn: Higher Education User Group, Inc. Accounting Department 880174 2108 E Elliot Rd Tempe, AZ 85283
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JPMorgan Chase Bank SWIFT Code: CHASUS33 Routing/ABA Number: 021000021 Account Number: 830207676 Please reference the HEUG Invoice Number
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NOTE: Booths WILL NOT be assigned until the online application and payment has been received.
CANCELLATION AND REFUNDS
Full Refund: To receive a full refund, a written cancellation request must be submitted to the Sponsorship Manager no later than 120 days prior to the event start date.
Partial Refund: If a written cancellation request is submitted to the Sponsorship Manager between 90 and 119 days prior to the event start date, a 50% refund will be issued.
No Refund: No refund will be provided for cancellations made less than 90 days prior to the event start date.
If a partner wishes to pursue the no refund for cancellation in the terms and condition, the Account Executive with Higher Logic and HEUG Board Vice President of Finance will review the partner appeal in writing and make the determination. This decision will be final and upheld by the HEUG Board.
CANCELLATION, TERMINATION, OR POSTPONEMENT BY SHOW MANAGEMENT
In the event that unforeseen circumstances make it impossible for Alliance to fulfill this agreement, the parties will mutually agree to amend or terminate the agreement at the discretion of Show Management. The exhibitor waives any claims for damages or compensation against Show Management. Show Management will not be financially liable if the event is interrupted, cancelled, moved, or the dates are changed, except as specified in this agreement.
ASSIGNMENT OF BOOTH LOCATION
Booth assignments are based on exhibitor preferences, sponsorship level, and contract timing. Show Management reserves the right to make final booth assignments.
USE OF BOOTH, SUBLETTING BOOTH
Exhibitors may not assign or sublet their booth space without written permission from Show Management. Only products or services normally offered by the exhibitor may be displayed.
OPERATION OF EXHIBITS
Show Management reserves the right to restrict or evict any exhibit deemed inappropriate or disruptive. This includes, but is not limited to, noise, flashing lights, method of operation, display of unsuitable material, or changes in exhibitor’s business relationships with Higher Education User Group. All promotional activities must be confined to the exhibitor's booth. Exhibitors are responsible for keeping the aisles near its exhibit space free of congestion caused by demonstrations or other promotions.
BOOTH & TABLETOP SET-UP
Exhibitors must complete their setup by the deadline specified on the conference website for exhibitor move-in. If an exhibitor has not begun setting up their booth at least one hour before the end of the designated move-in time, Show Management reserves the right to deny access to the table. Any costs associated with set-up and related charges will be the exhibitor's responsibility.
PROMOTIONAL MATERIALS & MARKETING
Alliance is intended to be a forum for the exchange of information pertaining to the implementation and support of IT applications in Higher Education and the Public Sector. Exhibitor participation is intended to support that objective and is not a direct sale. Exhibitors also agree that the use and distribution of promotional materials at or around the conference facility, in exhibit areas, session areas, hotel, etc. (i.e. anywhere other than the Exhibitor booth), including but not limited to flyers, circulars, and souvenirs, is subject to approval by Show Management.
This includes any materials to be included in the attendee registration bag as an optional service that the Exhibitor has contracted for. The Exhibits Chair must receive approval requests and samples related to such marketing materials. Show Management will not make attendee registration information available to Exhibitors unless stated otherwise in the prospectus. However, Exhibitors may collect this information at their booth when provided voluntarily by each attendee. Other options are available to sponsoring Exhibitors; please contact the sponsorship manager for more details.
EXHIBITOR KIT, OFFICIAL EXHIBITS CONTRACTOR
The Exhibitor Kit will be available on the conference website. All policies, rules, and regulations in the kit are part of the exhibitor contract.
EXHIBITOR’S AUTHORIZED REPRESENTATIVE
Exhibitors are responsible for ensuring their representatives comply with all HEUG Conference rules and regulations.
EXHIBITOR BADGES, REGISTRATION & EXHIBIT STAFFING
All sponsorship registrations must be made within the Alliance 2025 housing block to qualify for pass redemption. Exhibitor staff must register as regular attendees and book their accommodation within the designated housing block. Booths must be staffed at all times during show hours, and packing or dismantling booths before the show officially closes is strictly prohibited.
LIABILITY AND INSURANCE
All property of the Exhibitor remains under its custody and control in transit to and from the exhibit hall and while it is in its confines. Neither the Show Management, its service contractors, the management of the exhibit hall, nor any of the officers, staff members, or directors of any of the same are responsible for the safety of the property of Exhibitors from theft, damage by fire, accident, vandalism, or other causes, and the Exhibitor expressly waives and releases any claim or demand he may have against any of them by reason of any damage or loss of any property. It is recommended that Exhibitors obtain adequate insurance coverage, at their expense, for property loss or damage and liability for personal injury.
INDEMNIFICATION (SHOW MANAGEMENT & ALLIANCE)
Exhibitor agrees that it will indemnify and hold and save Show Management whole and harmless of, from, and against all claims, demands, actions, damages, loss, cost, liabilities, expenses and judgments recovered from or averted against Show Management on account of injury or damage to person or property to the extent that any such damage of injury may be incident to, arise out of, or be caused, either proximately or remotely, wholly or in part, by an act, omission, negligence or misconduct on the part of Exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees or invitees or of any other person entering upon the premises leased hereunder with the express or implied invitation or permission of Exhibitor, or when any such injury or damage may in any other way arise from or out of the occupancy or use by Exhibitor, its agents, servants, employees, contractors, patrons, guests, licensees or invitees of the premises leased hereunder. Such indemnification of Show Management by Exhibitor shall be effective unless such damage or injury may result from the sole negligence, gross negligence or willful misconduct of Show Management. Exhibitor covenants and agrees that in case Show Management shall be made a party to any litigation commenced by or against Exhibitor or relating to this lease or the premises leased hereunder, then Exhibitor shall and will pay all costs and expenses, including reasonable attorney’s fees and court costs incurred by or imposed upon Show Management by virtue of any such litigation.
Property Damage: Neither Show Management nor Exhibitor shall be responsible for any loss of or damage to property of the other party hereto, including, but not limited to, loss or damage occasioned by theft, fire, smoke, acts of God, public enemy, riot, civil commotion, or other insurable casualty, and Show Management and Exhibitor expressly waive any claim for liability against the other party hereto with respect to any such loss or damage. Accordingly, it shall be the responsibility of Show Management and Exhibitor, respectively, to secure its own insurance or otherwise protect itself and its property against such loss or damage.
Use of Certain Property: Exhibitor will assume all costs arising from the use of patented, trademarked, or franchise materials, devices, processes or dramatic rights used on or incorporated in the Exhibitor’s space. Exhibitor shall indemnify, defend and hold harmless Alliance, Show Management, facility management, and their officers, directors, members, agents and employees from and against all claims, demands, suits, liability, damages, losses, costs, attorneys’ fees and expenses of whatever kind or nature, which might result from or arise out of use of such material(s) described above.
WAIVER
Show Management shall not be deemed to waive any of its rights hereunder unless such waiver is explicitly stated as a waiver in writing and signed by Show Management. No delay or omission by Show Management in exercising any of its rights shall operate as a waiver of such rights and a waiver of rights in writing on one occasion shall not be construed as a consent to, or a waiver of, any right or remedy on any future occasion.
ATTORNEY FEES
Should Show Management find it necessary to employ an attorney or attorneys to enforce any of the provisions of this agreement to protect in any manner its interest or interests under this agreement, Show Management, if it is the prevailing party, shall be entitled to recover from the other party all reasonable costs, charges, and expenses including attorney fees.
AMERICANS WITH DISABILITIES ACT
Exhibitors are responsible for ensuring their booths comply with the Americans with Disabilities Act (ADA). Exhibitors must indemnify Show Management against any claims arising from ADA non-compliance.
SOCIAL FUNCTIONS/SPECIAL EVENTS
Any social functions or special events planned by Exhibitors during the HEUG conference must be pre-approved by Show Management.
CHILDREN AND MINORS
Children under the age of 21 are not allowed on the tradeshow floor during move-in and move-out. All Alliance registered attendees and guests must be at least 21 years of age.
OTHER REGULATIONS
Any and all matters not specifically covered by the preceding rules and regulations shall be subject solely to the decision of Show Management.
SHOW MANAGEMENT SHALL HAVE FULL POWER TO INTERPRET, AMEND, AND ENFORCE THESE RULES AND REGULATIONS, PROVIDED ANY AMENDMENTS, WHEN MADE, ARE BROUGHT TO THE NOTICE OF EXHIBITORS. EACH EXHIBITOR, FOR HIMSELF AND HIS EMPLOYEES, AGREES TO ABIDE BY THE FOREGOING RULES AND REGULATIONS AND BY ANY AMENDMENTS OR ADDITIONS THERETO IN CONFORMANCE WITH THE PRECEDING SENTENCE.